Context
Cashflower was a responsive web application created to help small businesses and start-ups manage their cash flow and burn rate through a predictive payment algorithm.

Contributions
As a core member of a scrappy pre-funded three person start-up team, I provided all primary UX design, brand creative direction, and significant amounts of front-end coding. (Top) The Cashflower logo provides stability and strength through the sans serif typography, while the artful line artwork “o” flower imparts sophistication and Millennial playfulness. Enhanced flexibility in use is enabled through a set of color variations. (Bottom) The brand imagery reflects a modern, bright, and airy environment, which imparts feeling of competency, control, and success.